Combining Communication, Marketing, Sales, & Cultural Understanding
Companies and human resources often make the mistake that sales managers are proficient at marketing strategy and marketing managers are proficient at sales management. It is rare that an individual is proficient or experienced in both. IMH International is experienced at both and furthermore understands that marketing and advertising practices and theories based on producer’s logic but missing consumer’s logic are useless. International marketing professionals also understand that what customers around the world value varies enormously. IMH International has practical, theoretical, and educational background in implementing a successful sales and marketing strategy for your company.
Producing a Marketing Plan that is a living document within your company that is reviewed on a regular basis will greatly help your company meet and obtain goals that integrate your company’s and your customer’s wants/needs is imperative. IMH International can produce a Marketing Plan that takes into consideration these elements and different considerations when dealing with different cultures around the world.
IMH International can also assist your company:
♦ Target Customers
♦ Unique Selling Proposition (USP)
♦ Pricing & Positional Strategy
♦ Distribution Plan
♦ Your Offers
♦ Marketing Materials
♦ Promotional Strategy
♦ Online Marketing Strategy
♦ Conversion Strategy
♦ Joint Ventures & Partnerships
♦ Referral Strategy
♦ Strategy for Increasing Transaction Prices
♦ Retention Strategy
Additionally, IMH International has over twenty years personal experience and long-term relationships with many marketing and design companies to build a marketing hydra for your company.
This experience includes:
♦ Booth Design
♦ Company Videos
♦ Electronic Magazines
♦ Print Media
♦ Product Videos https://www.youtube.com/watch?v=QtL0UWPw-AA
♦ Promotional Items
♦ Radio Ads
♦ Social Media
♦ Television Ads
♦ Trade Show Banners, Backdrops, & Displays
♦ Websites and more…
IMH International can also provide sales representation for your product or assist you in finding sales representation within various territories.
(Marine Maintenance World Expo & Conference – Amsterdam, The Netherlands © IMH International 20