Combining Communication, Marketing, Sales, & Cultural Understanding

Trade show, convention, conference, & symposium success is an art and of vital importance to developing and maintaining customer relationships as well as an excellent platform to exhibit existing and new products to the market.  Knowing how to analyse whether or not a show will be beneficial to your company includes many variables.  Once it is determined that a show is likely to be of benefit it should be including into a formal marketing plan.  Marketing your attendance to existing and potential clients before the show is likely to improve your results.  Having a signature image that ties your booth display and marketing materials together will help create brand recognition.  There are also many ways to increase booth traffic depending on the country you are displaying in.  Notes are imperative for potential and existing customers to increase your success following up from shows.  Increase your success and differentiate yourself from your competitors but remaining in the area after a show to visit local contacts to better understand their businesses and their needs.  Experienced in organising the logistics at all levels of a trade show, IMH International is ready to consult, work, or give professional presentations for your present or future needs.

(Sea Japan © IMH International 2018)

Experience includes the following (many multiple times):

♦ ADC – Association of Diving Contractors International

♦ DEMA – Diving Equipment & Marketing Association

♦ Electric & Hybrid Marine World Expo

♦ ICA – International Communication Association

♦ IMBC – International Marina & Boatyard Conference

♦ International Workboat Show

♦ LAGCOE – Louisiana Gulf Coast Oil Exposition

♦ Marine Dock Age & The Docks Expo

♦ Marine Maintenance World Expo & Conference

♦ MRA – Marine Recreation Association

♦ NCA – National Communication Association

♦ Ocean Sciences Meeting

♦ OE – Offshore Europe

♦ OI – Oceanology International

♦ OTC – Offshore Technology Conference

♦ Pacific Marine Expo

♦ San Diego International Boat Show

♦ SCUBA Show Long Beach

♦ Sea Japan

♦ Seawork International

♦ Special Operations War Fighter Exposition

♦ SNAME Maritime Convention

♦ Underwater Intervention

♦ USM Graduate Student Research Symposium

♦ WSCA – Western States Communication Association